How to Calculate Blended ROAS (and Why It Beats Channel ROAS)
Blended ROAS is total revenue ÷ total ad spend — the one number your channel dashboards can't inflate. How to calculate it, and why it beats channel ROAS.
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Blog
Notes on growth.
What we're seeing across web, media, and search — written by the team doing the work, not marketing about it.
Why we diagnose before we buy media
Media spend amplifies whatever it hits. Point it at a broken funnel and it amplifies the break.
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